LEGO Bricks & More

Packaging for Toys

Packaging design for LEGO® and DUPLO® Bricks & More. This range of toys are designed to inspire the first time builders with creative play and colourful models that are easy to build and store. As the first LEGO play kit of a child, we inspired the packaging in the most representative icon of the brand -the LEGO brick-.

The packaging design enhances and contributes to this playing experience as it provides a plastic lid that is a sorting tray for the bricks during playtime. It helps the children to build their models and develop further skills. Once the playing session is over, it serves as storage box.

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