Children's Ready Meals

Branding and Packaging

Full branding and packaging design for the children's food brand launched by Vemolo. From the logo, slogan, illustrations to the packaging design.

The brand is represented by three genderless super heroes kids, always smiling with big open mouths ready to enjoy the delicious food. The illustrations represent in a mischievous way the slogan of the brand: "Super Meals for Little Heroes". In order to continue with Vemolo learning mission, didactic elements are included in the graphics of the packaging, including simple games where the children learn the nutritional values and vitamins of the ingredients in each dish. For the parents the main message is the healthy side of food and ingredients. For the children we engage with fun, cheeky and funky visual stories.